Lauren Appelbaum

Senior Vice President, Communications and Entertainment& News Media, at RespectAbility

Lauren Appelbaum (she/her) is the Senior Vice President, Communications

and Entertainment & News Media, at RespectAbility, a diverse, disability-led

nonprofit that works to create systemic change in how society views and

values people with disabilities, and that advances policies and practices that

empower disabled people to have a better future. She brings more than 15

years of experience in strategic and crisis communications, writing, video and

web production, news gathering and social media to the disability agenda.

Previously she served as a digital researcher with the NBC News political unit

for the 2006 midterm and 2008 presidential elections with Chuck Todd and

Andrea Mitchell.

As an individual with an acquired nonvisible disability – Reflex Sympathetic

Dystrophy – she works at the intersection of disability, employment,

Hollywood, and politics. From entertainment professionals to presidential

campaigns, journalists to philanthropists, she conducts trainings on the why

and how to be more inclusive and accessible.

Appelbaum partners with studios, production companies and writers’ rooms to

create equitable and accessible opportunities to increase the number of

people with lived disability experience throughout the overall story-telling

process. These initiatives increase diverse and authentic representation of

disabled people on screen, leading to systemic change in how society views

and values people with disabilities. She has consulted on more than 100 TV

episodes and films with 9Story Media Group, A&E, Bunim-Murray Productions,

DreamWorks Animation, NBCUniversal, Netflix, Nickelodeon, ViacomCBS, The

Walt Disney Company, and Warner Bros. Discovery, among others. She

represents RespectAbility on the CAA Full Story Initiative Advisory

Council, Disney+ Content Advisory Council, MTV Entertainment Group Culture

Code and Sundance Institute’s Allied Organization Initiative.

Appelbaum also increases hiring initiatives of people with disabilities behind

the camera and enriches the pool of disabled talent in Hollywood by

connecting them to those who can assist with their careers, both on the

creative and business sides of the industry. She is the author of The

Hollywood Disability Inclusion Toolkit, which was created to help

entertainment professionals to be as inclusive of people with disabilities as

possible, and the creator of an innovative Lab Program for entertainment

professionals with disabilities working in development, production and post-

production. She is a recipient of the 2020 Roddenberry Foundation Impact

Award for this Lab.

Appelbaum is a sought-after expert and has been quoted by many national

publications including Associated Press, Deadline, The Hollywood

Reporter, IndieWire, The Los Angeles Jewish Journal, The New York

Times, RealScreen, Reuters, Tablet, USA Today, Variety and The

Washington Post. She has spoken on panels at the Association of Health Care

Journalists Conference, ComNet, RealScreen Summit, Sundance Film Festival

and SXSW, among others.

Appelbaum also is the Managing Editor of The RespectAbility Report, a

publication at the intersection of disability and politics. During the 2016

election season, Appelbaum led a team of Communications Fellows in

interviewing all of the presidential candidates about the importance

of disability employment, reporting all interviews via accessible video and

articles in The RespectAbility Report.

She also supervises several Apprentices through RespectAbility’s

Apprenticeship Program. Her Apprentices ultimately want to go into careers in

journalism, public relations, political communications or the entertainment

industry.

Outside of work, Appelbaum is active in community theater. She has served in

a variety of behind-the-scenes roles for more than a dozen musicals and

plays. Having organized volunteer ASL interpreters and coordinated ADA

seating at performances, as well as directing a nonverbal actor with cerebral

palsy who uses a wheelchair, she understands first-hand the importance of

inclusion of both performers and others with disabilities.

Born and raised in the Philadelphia area, Appelbaum has a master’s degree in

Broadcast Journalism from Syracuse University; she also has undergraduate

degrees from Columbia University and the Jewish Theological Seminary. She

serves on several national and local nonprofit boards. Appelbaum currently

lives in Maryland with her husband, daughter, and dog. She travels nationally,

often to the Los Angeles area.

You can learn from Lauren at WIN Summit 2023 on April 19, 2023.

 
 
 

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