ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. Licht has been a prominent figure in the fashion and media industries for over 25 years, contributing to her extensive experience in branding and career development.
As the founder of Leave Your Mark, a multimedia brand and consultancy, she advises businesses and individuals on brand strategy. Credited as a social media pioneer and one of the first fashion influencers, Licht was the former anonymous social media phenomenon DKNY PR GIRL. Her first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (2015), delivers career mentorship and advice for early professionals. Her career advice podcast by the same name has garnered over 1.3 million downloads. As a global mentor, she was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." Her second book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (2023) is a comprehensive guide to personal branding and was awarded Best Book of 2023 in Business: Marketing and Advertising by the American Book Fest.
Licht is regularly featured in the media, with appearances that include Good Morning America, The Today Show, E!, Bloomberg, and more.
