Bari Harlam
Co-Founder, Trouble
Bari Harlam is a successful C-suite business leader, marketer, educator, and author. She is co-Founder of TROUBLE LLC, and she relishes in being a TroubleMaker for good. Bari is a pioneer in personalized & digital marketing, loyalty & experience, and data analytics. Bari’s strategic consumer focus and business acumen have driven enormous value for several companies including CVS Health, Swipely, BJ’s Wholesale Club, and Hudson’s Bay Company.
Bari’s people and thought leadership capabilities are especially relevant across a variety of industries such as healthcare, retail, finance and services.
Bari is an experienced Board Director and Advisor for corporations and not-for-profit organizations. She serves on the Board of Eastern Bankshares, Inc., Rite Aid Corporation, Aterian, Inc., Champion Petfoods, OneWater Marine Inc., and as Advisor for Govern for America and Gift Card Bank. Bari serves as the Chair for Nominating & Governance, Compensation, and Trust Committees across a variety of the boards.
Bari’s first chapter was in academia as Marketing Professor at Columbia’s Graduate School and the University of Rhode Island, and Adjunct Faculty at the Wharton School, University of Pennsylvania. Bari has published in numerous academic and industry journals.
Bari received her B.S., Masters, and Ph.D. from The University of Pennsylvania, The Wharton School. She and her husband have three grown children. They love the outdoors, both above and below the water, and enjoy nature’s many spectacles.
You can hear from Neha in the panel Leading Through Liminality: What’s Next For Us All at WIN Summit 2022 on June 1, 2022.
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