Beth Comstock
AUTHOR OF IMAGINE IT FORWARD, FORMER CMO AND VICE CHAIR OF GE
Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to Vice Chair of GE, the first woman to hold the post. Beth left the corporate world to return to storytelling as author and speaker, and to serve as a creative instigator and advisor.
As Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.
Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.
Her first book, Imagine it Forward, about working (and living) on the front lines of change, was released September 2018.
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